Cyclops Creative
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MASTERCRAFT

Graphic design, industrial design and retouching for MasterCraft boats.

 

MASTERCRAFT 2018

ART DIRECTION • GRAPHIC DESIGN • INDUSTRIAL DESIGN • RETOUCHING

MasterCraft has been setting the standard in the water-sports boating industry for decades.
2018 is the brand's 50th year anniversary. A special catalog was created to mark that milestone and
unveil the freshly redesigned XStar; the boat that practically created the sport of wakeboarding.

Additional Credits:
Nemo Design
Creative Director - Jay Floyd
Photography - Josh Letchworth, Jack Parker

 
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This 72-page printed piece was created to show off the new XStar's attributes and its capability of throwing down the biggest baddest wake on the water. It's been a pleasure to work with these great folks from Tennessee over the last eight years and help position them as the premium brand in their industry.

 
 
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