ANVIL OF CROM
BRANDING • GRAPHIC DESIGN • PHOTOGRAPHY
Anvil of Crom Power and Strength is the premiere powerlifting and strength training facility on Alaska's Kenai Peninsula. Research involved watching Conan the Barbarian on repeat and brushing up on some Joseph Campbell writings and hero myth. The raw handcrafted letterforms and logo symbolize power, strength, perseverance and the hard work and dedication required to become the hero. What is best in life? Alaska, heavy metal and heavy lifts. We love this place.